Focus on $ZORA. It builds foundational infrastructure for on-chain media, moving past marketplaces. The friction it solves is critical: enabling truly permissionless, low-cost publishing for creators.

This protocol functions as a public good, allowing anyone to mint and distribute digital content. The market largely ignores this structural shift, viewing NFTs as fleeting trends instead of a new creative medium. That makes $ZORA a distinct long-term thesis.